Interested in the story of how the turquoise, half dragonfly became The Relaxing Wellness Company’s logo?
Read the transcript of this short interview with Jocey Runquist-Renaud.
Q.You have a wonderful logo for The Relaxing Wellness Company, and it is a dragonfly, isn’t it?
It’s actually half of the dragonfly. Half. Right down the middle.
Q.How long is it that you had that logo? When did you first think of it?
Oh, I thought of that as a logo about 10 years ago, and it took us three years to get it trademarked. And trademarking, if I could offer any advice to upcoming entrepreneurs, is hire someone who knows how to do the process, because I did it myself and you pay for every time you have to go back and resubmit. So we had to make sure we were different than everybody else, and different colors, and different fonts. Once we got our trademark done … I knew it would always be half of a dragonfly and I wanted it to look buggy, instead of graphic.
I wanted it to look authentic. The dragonfly is part of change. That’s it’s symbolization on the planet. Part of self-realization. It’s the kind of change that happens from within, either mentally, emotionally, maturity, understanding yourself, understanding potentially a deeper meaning for your life, and I knew that that had to be a part of what we at The Relaxing Wellness Company embody.
The half part of that trademark, being just half of the bug, represents that we, as a studio, and as a group of practitioners coming together, are a turnkey solution for a half, where the client, our client, provides us with the other missing piece, the other missing link.
The reality is, that it’s a way of metaphorically saying we are 100% accountable for placing that final piece of our health, as a human. So we are looking … We are offering that piece and presenting it. We cannot drive that piece to a client. They come and seek us out for recommendations, for guidance, for advice, and for the pursuit of their own health and healing.
The change happens when they are committed, so I could say that we’re out there looking for other halves of the dragonfly. It’s really the client would like our piece to complete their puzzle.
Q. How did you come up with a dragonfly, what inspired you?
The dragonfly was more about the symbol for change for me. I was in a massive transition in my own personal life, and I had just come out of a very, very different industry. I was in a business that traveled internationally. I jumped off of high platforms in trade shows and in advertising for bungee jumping.
That was 20 years of my life, and I was not living in Canada for a considerable amount of time, and when I came back, the dragonfly was there. I had arrived back into Calgary back in the spring, and then into the summer, and that’s when… the dragonflies were here… in Calgary.
But the color of it is actually my birthstone. Upon further investigation of the colors of the dragonfly, the blue is one gender, the green is another gender. We’re treating both genders within our practice, and so it’s a turquoise. It’s the color of blue that is saying we are treating humans versus we’re focusing on male or female healing.
The part about the dragonfly that became the less graphic and more, sort of, authentic insect. You can see it on the card. That was intentional. I really wanted that antennae on there, and I really wanted the veins and the wings on there. I was advised not to do that, and I absolutely would not cave on that. I had to have the veins. And the detail was so important to me because without the details, and paying attention to that voice from the client, what are we? There are so many variables that are independent per case, and per client. It’s so important that we’re listening to the details.
So what I’m understanding is, that you are really looking at the individual and not just placing them in predefined boxes…
Oh, yes. Exactly. For an example, the more research and more evidence is coming forward on a, not even an annual basis, it’s basically on a weekly basis, we are able to receive logs and research papers, and information that state this connection between the cell and the way the human is experiencing their life. So, as a homeopath, I’m looking at the details and the experience, and looking at how they are interconnected.
If I miss that piece, I am just not really fulfilling what my responsibility and accountability is for that half of that created puzzle.
The coloring of the trademarks for the dragonfly wellness is important because the turquoise is about trust, it’s about health, it’s about wellness, and that is something that we embody at the studio. We are very much a part of the community. We also enjoy sharing our wins with the community. We have a lot of athletes that we are sponsoring and they end up becoming winners. And winners, doesn’t necessarily mean that they’re standing on a totem of receiving the award. The win is … It could be their personal best. It could be that they’ve recovered from an injury and now they’re back at it. “What is it that you’re looking to achieve?” is one of the questions that we ask from the onset.
Do you get compliments, or do you get any discussions going, maybe, with clients or others who see your logo?
Yes. All the time. Because it’s interesting having a dragonfly representing a wellness company in its bug-type form. It’s different. The fact that there’s only half of it, that’s what I get asked the most amount of questions on. Lots of clients love our color. It’s part of our brand. When we did our gratitude event, we had little pops of the turquoise color to bring into that reminder of the color of the trademark.
The number one question I would receive on the trademark for the dragonfly is, “Why is it only half of the bug?” When we opened up our location in Calgary’s Douglasdale neighbourhood, it was part of our intention, that we are not this churning of fixing like some sort of machine. We are offering a turnkey solution with the clients that are bringing their commitment and their part of that responsibility.
That is a very uplifting and unique story. Even though we’ve been working together for a while, I really didn’t know the story of the logo and why you chose to have half of a dragonfly for your wellness company. Thank you